Our Strategic Business Foundation

What our strategic business foundation entails.

Knowing why we are doing what we are doing (our mission), where we are going (our vision), and how we are going to go about it (our values) is the glue that holds Cooper Turner Beck together.  It is an essential part to building our strategic foundation and developing our business strategy.

We preserve these elements while our strategies and goals change and flex with our markets.

We may modify our mission, vision, or values over time, but the intent stays unchanged and we will have complete clarity when making critical business decisions that impact our future.

  • Our vision provides our long-term objective and our path for future investment.
  • Our purpose is a statement to our customers and other stakeholders.
  • Our capabilities are unique to us, shaped by our history.
  • Our core competencies helps to guide us into the future.
  • Our values define how we conduct business. They define how we operate.

How we get to Our Vision