At CTB, career progression is shaped by trust, responsibility and long-term development. As the business grows through acquisitions, new markets and expanded capabilities, individuals are given the opportunity to grow with it.
Yasin Kuscu’s journey reflects that approach. Since entering the fastener industry in 2014, he has progressed from a technical production role into sales leadership, taking on broader responsibility at each stage. His development has been built step by step through technical grounding, commercial growth and increasing accountability within the organisation.
“I’ve felt very comfortable at CTB from the beginning,” Yasin says. “Over the years, I’ve had the opportunity to grow both professionally and personally.”
Today, as Sales Manager at the ENI Spezialschrauben site, his role combines technical expertise with strategic thinking and long-term customer partnership. Outside of work, he also invests time in developing the next generation through coaching a local youth football team - a commitment that reflects many of the same leadership values that guide his professional career.
Technical Foundations
After completing a Bachelor of Science in Business Economics & Engineering, Yasin began his career in 2014 at Walter Hasenkämper, working in production planning and scheduling. The role required close coordination across manufacturing, quality and supply functions, ensuring that fasteners were delivered accurately and on time.
Working in a highly technical environment developed a strong understanding of materials, specifications and the performance requirements of safety-critical components. Attention to detail was essential. Small miscalculations could have significant downstream impact, reinforcing the importance of preparation, precision and accountability.
When Walter Hasenkämper was acquired by BC Deutschland in 2016, Yasin's responsibilities moved into order preparation and cost calculation for special fasteners. This phase expanded his view of the business, connecting technical execution with commercial decision-making and customer expectations.
Looking back, this period laid the groundwork for his later transition into sales. The technical credibility built during these early years continues to shape how he approaches conversations with customers and colleagues today.
Stepping into Sales
After several years in technical and commercial support roles, Yasin was given the opportunity to move into Sales as a Business Development Manager for fasteners. The transition expanded his responsibilities from internal coordination to external engagement, bringing him closer to customers and strategic decision-making.
“The biggest shift was the change in perspective,” Yasin explains. “In a technical role, the focus is on precision and solving detailed problems. In sales, you still need technical expertise, but you also need to communicate value, build trust and think strategically.”
Moving into sales required developing new skills quickly. Beyond understanding specifications and production constraints, he needed to communicate across different levels of an organisation, listen more actively and frame discussions in commercial terms.
“Early on, I tended to jump straight into solutions because of my technical background,” he says. “I learned that understanding the full picture comes first - including the unspoken concerns behind the request.”
The experience marked an important stage in his development. It strengthened his commercial judgement and broadened his understanding of how technical expertise, strategic thinking and relationship-building combine to support sustainable growth.
Taking on Leadership Responsibility
In 2024, following the acquisition of ENI Spezialschrauben at the Ennepetal production site, Yasin was appointed Sales Manager for the new location. The move represented a further step in his progression, expanding his remit from business development into full sales leadership responsibility.
“In my earlier position, I was building something new,” Yasin explains. “With ENI, the challenge is different. It’s about alignment, cultural integration and clear communication.”
Leading sales within a newly integrated site requires careful coordination between legacy processes and group standards. Teams need clarity around shared objectives. Customers need reassurance that service continuity will remain strong.
“For clients, continuity is critical,” he says. “Integration should not feel like uncertainty - it should feel like expanded capabilities and increased reliability.”
Today, he works closely with key accounts in the heavy industry sector, managing projects that demand precision, reliability and long-term planning. In an environment shaped by cost pressure and regulatory requirements, expectations are high.
“Predictability and reliability are crucial for heavy industry clients,” Yasin notes. “At the same time, sustainability and supply security are becoming increasingly important. Our role is to reduce risk and simplify processes for our customers.”
The responsibility for aligning teams, supporting customers through change, and maintaining operational stability reflects how accountability and leadership responsibilities develop over time within CTB.
A Culture Built on Trust
Throughout his progression, one constant has been the culture within CTB. As responsibilities have expanded, so too has the level of accountability placed on him, supported by leadership that combines clear expectations with approachability.
CTB’s START values - Safety, Trust, Accountability, Respect and Teamwork - are not abstract principles for Yasin. He has experienced them in practical, operational contexts. He recalls a particularly challenging project phase during a period of supply chain disruption. Delivery timelines were under pressure and expectations remained high.
Yasin says. “We worked cross-functionally, communicated transparently and developed alternative solutions together with the customer. For me, that reflected START in action - especially accountability and teamwork.”
Moments like these shape how culture is understood within the organisation. Open communication, shared ownership of challenges and collaborative problem-solving reinforce trust both internally and with customers.
He also reflects on the support he received during his own transition from technical roles into sales leadership.
“I was given a high level of trust and responsibility, along with constructive feedback and support,” he explains. “That combination of freedom and backing was a major driver of my development.”
As CTB continues to grow through acquisitions and expanded capabilities, maintaining this culture of responsibility and transparency remains central to how teams operate across sites.
Leadership Beyond the Workplace
Outside of his professional responsibilities, Yasin coaches the U9 football team at SuS Volmarstein, where his own son also plays as goalkeeper. The role requires structure, consistency and clear communication. Training sessions are planned carefully, roles are defined and progress is tracked over time.
The connection between CTB and the team became visible last October, when Yasin’s Regional General Manager, Daniel Weber, supported the club through a sponsorship initiative that provided new kit sets for the players. The gesture strengthened the link between Yasin’s professional and community commitments, while also supporting the development of young players in the local area.
Coaching has reinforced key leadership principles that carry into his professional life.
“Every individual is motivated differently,” Yasin explains. “Success doesn’t come from pressure - it comes from clarity, trust and development.”
Working with young players has sharpened his focus on identifying individual strengths, assigning responsibility thoughtfully and creating an environment where everyone understands both their role and the collective objective.
The experience also reinforces the importance of teamwork and shared purpose. Whether coordinating a project team within CTB or guiding a group of young players on the pitch, the principles remain consistent: preparation, communication and mutual trust.
For Yasin, leadership is grounded in preparation and follow-through. Whether guiding a team on the pitch or managing projects within heavy industry, the emphasis remains on shared goals, steady progress and mutual trust.
Growing with the Business
Yasin’s journey reflects a broader approach to development at CTB. Progression is not accelerated or assumed. It is built through experience, supported by leadership and shaped by increasing responsibility over time.
As the group expands through acquisitions and sector growth, continuity remains important. Individuals who understand the technical foundations of the business carry that knowledge forward as they move into commercial and leadership roles. Relationships built over years are maintained and strengthened. Teams evolve without losing their core identity.
For Yasin, each stage of his career has prepared him for the next. From production planning to business development and now sales leadership, his development has followed a steady trajectory rooted in accountability and trust.
His story illustrates how CTB invests in people who are willing to take ownership of their growth - creating leaders who develop alongside the business and contribute to its long-term stability and success.
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